Overview

VaccinationsRx was created to offer patients concierge access to vaccines while maintaining the friendly, community-based feel of a neighborhood pharmacy. Drawing inspiration from the startup healthcare realms, we sought to create a clean and modern identity that would simultaneously feel welcoming, approachable, and trustworthy. Playful 2D illustrations, custom iconography, rounded typefaces, and a deep indigo blue interact harmoniously to echo VaccinationRx’s brand values.